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Why Corporate Event Planners work alongside Marketing Departments


We’ve all done some sort of event planning in our personal lives or maybe even coordinated a meeting or two at the office. These tasks and projects usually fall on someone who’s main job has nothing to do with event planning. We’re looking at you, marketing department. And sure, while marketing and events do go hand-in-hand, it doesn’t necessarily mean your marketing gurus are ready to take on the challenge of a company event. We advise leaving that up to the event pros.






Here are 5 reasons why you should hire an event management company to execute your next party or event.


Leave the logistics to us

Event planning is considered one of the most stressful careers out there. That's because it involves coordinating the logistics behind decor setup and programming the schedule for entertainment during the event. Even if you plan everything perfectly, something always comes up, causing problems. This can be overwhelming for someone who doesn't know how to think on their feet or hasn't thought through every scenario and come up with a backup plan. So, if you're planning an event, it's best to leave the logistics to professionals who know how to handle any issues that may arise.


When setting up an event, it can be overwhelming to handle multiple deliveries, build projects, phone calls, and numerous questions all at once. It can be a very stressful situation. However, you don't have to worry about it anymore. You can leave it to us! As an event management company, we have years of experience in handling these exact tasks, which makes us the most qualified to ensure your event goes as smoothly as possible.


We are really great communicators

You have an amazing idea for an event and you need help to make it happen You are in the right place. The first step is to find an event coordinator who can understand your concept and come up with creative ideas to impress your attendees. After finalising the ideas, it's time to move on to the next step which is sourcing the necessary items and contacting vendors. This is where clear communication plays a crucial role.


Coordinating with vendors while simultaneously communicating with the venue to ensure that all elements of an event will execute perfectly is a job in itself. It is essential for your event planner to be highly communicative with you and your team, and articulate concepts and ideas in full detail to vendors who will be working to execute those tasks or projects. From understanding how a custom prop will be built to ensuring that your photographer will be dressed appropriately on the day of the event, attention to detail is vital.


We have the contacts

Working with an event management company has the great advantage of getting access to some of the best rates in the industry. Your planner will have a virtual rolodex of contacts who can execute even the most bizarre requests and will also have access to special rates for working with these contacts regularly. These rates are not available if you approach the company on your own. This benefit becomes even more valuable when you are working within a strict company budget.


We know where to spend it and not to spend it

It is common to come up with ideas that seem great in theory but may not work out as expected during an event. In such cases, your event coordinator should act as your guide. Their responsibility is to advise you on which activations are worth investing in and which ones to skip. You need to ensure that your significant event investments will have a lasting impact on your attendees. This could be a stunning decor activation or an activation that focuses on collecting valuable data from your attendees to keep in touch with them after the event. Trust us on this one.


Budget, Budget, Budget.

As event planning involves a lot of changes and unexpected expenses that may need to be invested in certain components, it's important to have a clear budget plan. An event management company can help you to stay within your estimated budget or get your approval to add funds to the overall budget. Often, clients overlook delivery fees and added service charges from vendors, which can result in a hefty fee for large rentals or setup fees. By hiring an event management company, you can take the stress of budget planning out of your hands and leave it to your planner to make sure everything stays within your budget.



For your next corporate event, give me a call

Tel: 07507 376836




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